Product marketing manager reddit job description In larger companies probably you will find multiple product managers even on the same product. Entry levels roles will have”Associate” in them sometimes. Oct 3, 2018 · By applying to this Product Marketing Manager role at Google, you will be considered for both B2B and B2C marketing opportunities across our marketing organization. ) Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. For an example helping Facebook decide how to market their new cryptography security in whatsapp messages to allow consumers to feel safe using the product. PMM is a more specialized set of skills. Product managers set the product roadmap according to the vision and identify customer pain points to build a better product. My job is to do whatever needs to be done to make the product successful. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. The words are used so loosely that the description could entail anything these days. All of my past roles have been Website Manager and Digital Manager. The closer to product you are, the more technical the information and thus the more companies value your input. We're hiring a Bookkeeper / Office Manager in Walker, MI. This includes: Strategy development, Finding influencers, Reaching out to influencers, negotiating terms of collaboration, and managing contracts. In case anyone knows the answer to it. Sr. A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. Their tasks include the following: Developing user and buyer personas. 14 votes, 26 comments. Understand the product marketplace and formulate relevant positioning tactics. Candidates seeking a product marketing manager role should be prepared to share examples of times they have successfully worked on project teams across an organization. This involves being proactive vs reactive. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) A lot of it is layering audiences and different campaign types from awareness to consideration to conversion. Government & Nonprofit Marketing Manager Responsibilities-Lead relationships with global partner teams who manage relationships with governments and nonprofits, prioritizing requests and acting as a strategic partner. Pros: a more flexible work environment than other options. Your job may be only to do the market research on a certain segment and then feed that in to a product marketing manager who works on the value props while UX might be tackling persona research. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. Hi r/marketing. Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. The main difference between a product manager (PM) and a product marketing manager (PMM) is their relationship to the product’s value. Hi all. Product marketers work with engineers support, designers, and the marketing manager. Goals of a Job Description. I’d assume Product Marketing Lead is an actual people lead of product marketers, and a Product Marketing Manager is between Jr PMM and Sr PMM. You will work with product marketing and marketing communications to help define the go-to-market strategy by providing key product and market insights. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. A small start-up of 2 to 20 employees probably has only one product manager, and that poor guy has other responsibilities as well. Marketing director staff of 14 - 3 years still here. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. Since product marketing managers work with cross-functional stakeholders, they must be collaborative. Originally hired as Head for a marketing discipline. You will also serve as the internal and external evangelist for your product offering, occasionally working to support the sales channel and key customers. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. 5 years Picked up first job as a marketing assistant 1. product marketing manager. Product Manager Job Description Template Job Brief. But that’s not a bad thing! Responsibilities of the Marketing Specialist. Things like management salaries or jobs that are purely a product of time on the job distort this. to clarify the difference between a growth marketing role and a generalist role — a growth marketer works across channels to find opportunities to dramatically scale growth. 5 years Marketing coordinator 1 year Then marketing project manager 2 years Senior marketing project manager 4 years Marketing director staff of 4” 2 years grew to 8 in my team. As I read through the job description I start mentally checking boxes of the thing I see myself meeting the criteria of. Feb 12, 2025 · Here is an example of a job description for the role of a product manager: We at Hexagon Ltd, a sustainable packaging solutions provider, are looking for a Product Manager to expand our markets and establish a presence in the Asian subcontinent. It doesn’t matter what the job description says—this is your job. The following are the key duties and responsibilities of a Product Marketing Manager: Yes the role being different from company to company is a huge one for me. it’s more of Now the issue is, when applying for marketing coordinator positions, the job descriptions are incredibly inconsistent and hard to gauge what an actual day to day looks like. However, my experience has proven me wrong. Mar 4, 2025 · What does a Product Marketing Manager do? A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Project Manager Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. Oct 25, 2024 · Reporting to the [insert job title], the Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, streamlining internal release processes, and collaborating to tailor messaging, packaging, and delivery of the solutions to market. so where a general marketer might be expected to maintain a steady growth rate across multiple channels, the growth marketer is expected to seek out opportunities to 10x or 100x. Global median salary: $73,000. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. Mar 4, 2025 · *The $75 Sponsored Job credit offer is only available for new accounts in the US that post a job and expires one year after account creation. Test and refine new marketing approaches and channels to reach and engage key audiences. Any other questions I'm happy to answer Although the Scrum guide defines product owner as a business role, for many teams, the product manager is more like a business analyst, working primarily with development. I've been trying to find an opportunity to move into a product manager role since 2015. A manager with 10 years experience in advertising will make more than the statistician (likely) even if the demand for statisticians is higher. I personally feel PMM is a much more interesting and challenging role. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy. As we continue expanding, we are searching for an experienced product marketing manager to take charge of a cross-sectional development team. That's usually a good guidance equation. We are looking for an experienced Product Manager who is passionate about building products that customers love. FWIW it’s highly dependent on the company you’re at and whether they foster your growth. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. For the job description, we should explain that an influencer marketing manager job involves campaign management from start to end. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. 3 billion. My advice, figure out what you want to do within marketing. With nonprofits I had interviews with these jobs: Communications & Outreach Coordinator, Communications Coordinator, Marketing Coordinator, Content & Marketing Specialist, Marketing Communications Manager, Digital Communications Specialist, Development and Communications Manager (hired), Content Marketing Manager, and Marketing Assistant The product training courses are completely worthless and expensive. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Which is effectively - Director of Marketing, performance marketing, digital marketing, positioning and brand, copy and content, marketing and revenue operations, product, partner, data analysis, research, seo, abm, strategy. There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. Jan 4, 2022 · Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. A bootcamp is an accelerated, intensive program that teaches in-demand Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. 1:1 of marketing to non-marketing points is not an ideal ratio. They leverage their understanding of the product, market, and users to create effective marketing strategies. The tools I use are largely the platforms themselves. We are looking for a Product Marketing Manager to lead our outbound marketing activities. I don't necessarily hate what I do, just the company and the particular job. Proficient in market research and identifying trends and opportunities for growth. Ask friends, mentors, or our tech resume coaches to review your resume. In larger cities or more competitive industries, salaries may be higher. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. I understand product manager as someone who is market, customer and business focused. We use Domo and Super Metrics. Join a medium to large sized product company, and then internally move to a PM role Usually, the product marketing managers are very product oriented instead of market oriented, for example. It's more than just the title; it's about understanding the responsibilities and skills required. I'm comfortable enough to do these things as part of a team very well, however some of these job descriptions essentially sound like you are the Director Of Marketing. Fancy way of saying junior. The Marketing Coordinator Assistant job description entails a vital role in the marketing industry, supporting the Marketing Coordinator or Manager in executing marketing initiatives. Then there's reporting. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x Aug 3, 2023 · Rian van der Merwe’s portfolio (Rian is a product manager with a background in UX) Taylor McCaslin’s product management portfolio (Taylor is a product manager specializing in SaaS products) 5. Here's a (inaccurate) analogy that nonetheless illustrate what it is. In fact, I tend to find most mid-level marketing-related job titles to be meaningless and the individual employer's job description being what matters. For example, technical product manager, marketing product manager, etc. I am perusing the job listings and see a marketing manager role. Product team leads (eng, pm, designer) should all be aligned on the level of effort of requests, and any critical bugs should be given priority if the eng lead indicates such. PMM) to lead product marketing for our consumer and Two weeks ago, I signed an offer for my very first Product Manager role at a unicorn startup! 🦄 Here are some tips that helped my resume stand out: Keep the Design Simple. To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. ” 📄 Create an excellent APM resume: 80-90% of candidates never make it past the resume screen. In this role, you will drive strategy and Marketing managers work with leadership and sales. The problem is "job description" is a misnomer. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. You'll see that resume looks quite simple with its one-page, one-column layout. Marketing manager is very broad term. PMM) to lead product marketing for our consumer and community products. In tech companies, a Product Manager is colloquially thought of as the CEO of the product. Oct 13, 2024 · Additionally, the marketing manager details two major career achievements: “personally recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24%” and “directed the launch of 12 new product lines with total annual revenue of $1. Proven track record in developing and launching products successfully. One thing to note: no actual hiring manager cares. I stole this quote from one of my favorite authors, and I think it applies perfectly to PM work. Marketers use the vision to market the product and enhance product outreach so the target audience can discover the product. - Read well-written Product Manager job descriptions to get an idea of the keywords or phrases you should be using. Your first four roles that are not marketing-oriented (or at least not described in a way thats transferable to marketing skills) also take up 13 lines. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. I wanted to know the difference between this role and product manager role. I've got a new job as an in-house marketing manager for a marketing agency! I'm going to be the only marketer for the agency (everyone else is client-focused) so I'm looking for guidance on how to stay organised. While this often results in lots of time spent with engineers to ensure we have the right product, it can also mean getting in the weeds on reported issues with a high profile customer, speaking at industry events, training internal teams on how to use the product, or Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Upon expiration of the credit, users are charged based on Sponsored Job budget. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. You almost never get praised when the product does well, and forget about monetary compensation unless your product directly increases the value of company stock (and that you get paid in said Jan 9, 2013 · What Hiring Managers Look for in a Product Marketing Manager. Product Management/ownership is a lot of keeping stakeholders happy so try to relate that to how you worked with clients in support. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. The success of any organization is closely tied to the strength of its management team, so you need a strong product marketing manager. The main source of the success of the sale of a product in the market depends on the product marketing manager. They have a mixture of responsibilities including creating a road map for development, ensuring the voice of the customer is understood and considered, how to position the product in the market, and ensure the sales engineering and marketing teams this is a good definition. Here are Jan 8, 2025 · Aside from core end-to-end Product Marketing functions like supporting our product strategy and leading Go-To-Market efforts, you’ll also play an important role in shaping what Consumer PMM looks like on Reddit. 1. This includes activities such as the development and execution of campaigns, content creation, new product launches, demand gen, social media, upselling, cross-selling, sales enablement, email, digital campaigns, and events Got a decent job offer as a data scientist from a mid sized company. PM is the continuous management of the product where PO is a role you fulfil during agile projects. Product Marketing Managers play a crucial role in positioning products in the market. is seeking a Senior Product Marketing Manager (Sr. Or, at least, that's the reality of it. A marketing manager may mean you're the one person doing everything for a small company. Experience: One to three years. I have been searching for new jobs in industries/areas that I enjoy (surfing, outdoors, etc. Knowledge is power. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. Generally speaking a Program Manager is more strategic whereas a Product Manager is more tactical. They are responsible for identifying customers' needs and the larger business objectives that a product or feature will fulfill, articulating what success looks like for a product, and rallying a team to turn that vision into a reality. Assist marketing manager with all things marketing. I'm really most comfortable with the strategy and Martech aspect of marketing, and not really the "salesy" Product Marketing Manager side. Associate PMMs are entry-level product marketers who manage one or two work streams of one product launch and are closely supervised by a PMM or senior product marketing manager. Marketing/Digital Analyst, use analytics as a keyword, data science, etc. -Manage cross-functional relationships with teams such as Product Marketing, Legal and Comms. A Software Product Manager is a professional responsible for guiding the success of a software product and leading the cross-functional team that is responsible for improving it. The post should be concise and direct, and the lists of objectives, responsibilities, and qualifications for the role should have no more than six bullets in each. Every “entry level marketing job” that promises to train me in branding, SM content creation, advertising, and business plan development that I’ve applied to has ended up being a peanuts-for-pay sales job, going door to door selli Brand side, look for roles like Brand Manager or Marketing Manager. I hate my job. If I were a Program Manager I might identify a risk within a team while aligning product strategy, the onus would be on me to correct the workflow or whatever was needed to remediate that risk. Job Type: Direct Hire Pay Rate: $42,000-$48,000/year View job description and apply here: Jun 12, 2024 · Motivated Associate Product Manager with 2+ years of experience developing and launching successful products. Facebook Business/Ads Manager, LinkedIn Ads Manager, Twitter Ads, Reddit Ads, etc. A product manager is the person who drives the development of a product, defining its strategy, roadmap, and features. If you don't have that, the HR software will reject your application in a matter of minutes. But it changes often. Roles are available in, but not limited to, the following groups and product areas: Ads, Brand and Reputation, Acquisition, Go-to-Market, Growth, Partnerships, Google Play, Hardware 6 Key Responsibilities of a Product Marketing Manager. Learn where the term came from (read the Scrum Guide - it's less than 8 pages), what it meant originally, and challenge this against your organisation and job description. Adept at market analysis and product development. - Include the skills you're the most comfortable being interviewed on - Only use a combination of hard skills and soft skills when outlining your work experience . ) but a lot of the openings that I could potentially be qualified for are for a Product Manager. Product marketing manager job description and template For years, (Company X), has been offering innovative products to meet the specific needs of every customer. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Role Description: Reddit Inc. Ideally I'd look to know what tools other marketers find useful for planning strategies and scheduling social media content. Fast forward to about 6 months ago. The reward for a job well done is another, harder job. Just try to align your experience with the role. Current product manager: the saying in our company goes “product management is a job product ownership is a role” i. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now Dec 27, 2024 · Reddit Inc. Demonstrated ability to execute effective go-to-market strategies and reach product adoption targets. The job description is therefore a description of the ideal candidate. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. ; 🧠 Prepare for interviews: The product management interview process will test your product design, product strategy, analytical and estimation skills, as well as your behavioral fit with the company. Graphic / web designer 1. Dec 4, 2023 · An Instagram Influencer Marketing Manager Job Description. e. I am aware that the Google APM role is super prestigious. On a marketing lead salary… Day to day, If I get one task complete in a day I’m very happy. Sep 7, 2022 · Let’s take a look at the product marketing manager role and how it differs from the standard product manager job description. Eventually requirement will feed in to the technical team where historically the program manager had their hands on the tiller. Mar 26, 2025 · How to become a product marketing manager Becoming a product marketing manager involves getting the right amount of education, training and experience. As for what encompasses their work I’d go look at some job descriptions on LinkedIn. caveat: product managers are not project managers. Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. I was in support for several years before moving to a Product Owner role within the company (for the product I did support for). Product marketers are supposed to get these products off the shelves and to the customers. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). Watch every thing you can on Udemy or YouTube to get the knowledge, but if you’re doing it for a job the CSM is the only one. ) Remote, but I'm East Coast USA Edit: my coworker is younger and making $160k in DC, though -- but she's in product marketing. Act as project manager between marketing, sales and product teams for product-focused initiatives. This job is ideal for someone who is self-motivated, enjoys wearing multiple hats and has bookkeeping, office management and payroll experience. true. But is the APMM role also as prestigious? How would it compare to Google SDE in prestige and career trajectory? Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. It’s a spec that defines what your team should hire for, just like a product spec defines what your team should build. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Received a Marketing Product Manager role this week here are some of the details on the job requisition. Their responsibilities typically include assisting in developing, implementing, and managing marketing campaigns, promotions, and events. I have 2 job offers in front of me, both with startups. Researching the market to learn the competitive environment. His sole role is to help market new features of the product and it's brand positioning in the market. Depending on which direction you go, there’s a lot of variety in roles under the “marketing” umbrella; I’ve been everything from an assistant to an ecom manager to a product manager to a brand manager…all within the marketing department. My new job as a "Brand Manager" at one place sounds like it's going to be similar to jobs I've Of course. Content Marketing Manager $135,000 (I think? North of $130k, anyway. Who defines the why and what of the product. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product Product manager is responsible for the success and failure of a 'product' which is either a feature of a service or a stand alone product. Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job How to write a product marketing manager job description . If you want to do analytics, look for those roles. The first is the company size and structure. Product Knowledge CHECK (support it and use it everyday, duh) For example, your two marketing roles use 13 lines not including job titles and years. Product Marketing Manager (PMM) Feb 3, 2020 · Job brief. Hi , I was offered Technical product manager (TPM) role at a company. First, a job description outlines a role to potential candidates, but it also serves other goals. Dec 22, 2024 · Motivated Product Marketing Manager with 5+ years of experience in the industry. Sep 19, 2023 · Associate Product Marketing Manager. He's not supposed to do content creation. Product manager vs. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. These products could be anything, ranging from kitchen tools to groundbreaking apps. It appears the only requirement to be a product manager is five years experience as a product manager. Recently finished undergrad here with a shiny marketing degree that I’m now realizing may not mean a whole lot. I have worked with project managers in a particular feature/set of features of a product, but ultimately the product manager is the person managing the product lifecycle (ultimately making sure you build the right thing) . To help your organization develop innovative products that meet customer needs, you need to attract and hire a strong product manager — and it begins with a strong job description. Welcome to the Product Marketing community. 11. You will support the product commercialization process, working closely with I'm currently a project manager for a bank managing IT related projects. Below, I share the five paths, in descending order of ease, for aspiring product managers to get their first job. Network in the field. You may know me from such reddit posts as: The Big Marketing FAQ You Didn't Know You Needed, How To: Questions to Ask In a Marketing Job Interview, How to Get Marketing Experience Before You Graduate, Three Simple Things My First Boss Taught Me - Which Impacted My Entire Career, and of course Things I wish someone told me when I was in college. Now doing something else at a different company. It helps determine the role’s title, compensation, and success metrics to measure performance. Churn happens because of lack of adoption or lack of value, so it’s your job to increase adoption and build value. There could be many reasons why job descriptions may make a job sound more difficult than it actually is: - The person writing the job description may be trying to attract the most qualified candidates by highlighting the skills and responsibilities that are necessary to be successful in the role. Oct 9, 2024 · Product design and product management are closely related jobs, and product managers play both roles at many companies. . As a Product Manager, your primary responsibility would be to launch innovative and environmentally Jan 6, 2025 · What does a product marketing manager do? A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. This is how I approach Product Management as well. Some specific "red flags" in a marketing job description that may turn away highly qualified candidates include: * Lack of clear job responsibilities: Using phrases like "wears a lot of hats" or "multi-tasking" can indicate that the role is not clearly defined and that the person in the position will be expected to perform a wide range of tasks The job of an engineering lead/manager is to make sure things like this don't happen, or at least don't get to the point where they are a major drag on the team. Larger organizations might offer both junior and senior-level product marketing manager jobs, giving employees the opportunity to advance to a career in product marketing management. Sep 12, 2023 · Let’s break down how to secure a Product Marketing Manager role step by step: Step 1: Learn. It depends why your doing it: for employers or for the knowledge. The technical aspect is handled by the tech team. The program manager roles are typically the final decision maker on what makes it on the roadmap back at Redmond HQ based on input from regional/country-focused marketing teams, aided by product planning, UX research and so on. One is a Growth Marketing Manager role, the other is a Digital Marketing Manager role. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. All paths are equally applicable to college graduates and experienced professionals who are seeking their first product management job. They focus on building products that customers love by defining the product vision, strategy, and roadmap. Research job descriptions: Dive deep into the job descriptions of PMM roles. To attract a qualified candidate, use your product marketing manager job description to introduce potential hires to your culture and values. Mar 6, 2024 · Software Product Manager job description. But in general, the job descriptions tend to be all over the map and just depend on the employer. Product Manager Job Description The goal of CS is to reduce churn. The job description isn't meant to describe the job; it's meant to describe the job opening, which is a human vacancy. scg grwmhj esbj botwc nbqstw dhv pmnnc qzexk zofer mzlg zrwhj acf mmty qwha gjjzoym